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Mediabase Throws Weight Behind Growing Triple A Format
This past Friday, Mediabase announced updates to their “Published” Triple A panel, which includes non-commercial stations and Paragon clients KCSN “The SoCal Sound” Los Angeles, WTMD Baltimore, KUTX Austin and WYMS “88Nine
Public Radio’s Audience Focus
Last week, I had the honor to host the first panel of the Greater Public and Public Radio Program Director (PRPD) Audience Development Summit. Throughout the two-day virtual event, leading voices in Public Media offered
Launching The New 98.9 KPNW in Seattle – Behind The Scenes
Today Hubbard Radio Seattle launched the newest Triple A station in America, 98.9 KPNW, “Seattle’s Home For Music Lovers.” Hubbard choseKPNW as the call letters as an homage to how locals refer to
Billboard – Public Radio’s Winning Music Strategy: Music Discovery
As I wrote in a Paragon blog from last May, several public radio Music Discovery stations are defying the odds with high audience ratings. Despite not playing the Nielsen commercial radio
Shutdown of BDS Radio Airplay Charts Shakes Up the Triple A World
As you’ve likely heard by now, on September 22 Luminate announced that, beginning in December 2022, use of BDS will cease and Luminate will begin partnering with Mediabase. Luminate, formerly
Contextualizing the Uncomfortable in Music Programming
Now more than ever before, there is a delicate balance that music stations must walk when evaluating an artist’s personal behavior and public statements. There are times when playing music
Juneteenth Ushers in Two New Urban Alternative Stations: Carbon Sound in Minneapolis and HYFIN in Milwaukee
Carbon Sound in Minneapolis and HYFIN in Milwaukee, America’s two newest Urban Alternative radio stations, launched over the Juneteenth holiday weekend. Both stations enjoy healthy ownership pedigree and deep roots in their
WJSU in Jackson Navigates Robert Johnson to Big K.R.I.T
Last week Paragon’s Jordan Lee and I spent an exhilarating week in Jackson (MS) building a new local radio format the old-fashioned way. That means using the type of local audience research
Urban Alternative Conference 2022 Heralds A New Era For Public Radio
Urban Alternative stations have broken the color barrier for public radio in America, and that’s no small feat for a sector that has historically reached mostly older White audiences. They
Public Radio Together For Peace
FOR IMMEDIATE RELEASE: “Public Radio Together For Peace” To Air Nationwide Friday, March 11Denver, CO (March 9, 2022) – Public radio stations across America will band together in a show
Radio Milwaukee Announces “HYFIN” As Name of New Urban Alternative Channel to Focus on Full Spectrum of Black Music
New channel slated to launch June 19, which is Juneteenth Day MILWAUKEE (Feb. 25, 2022) – Radio Milwaukee’s (WYMS-88.9FM) new Urban Alternative channel will be called HYFIN [in all caps], a name
Look Left, Look Right, Look Left: Now Cross the Street to Public Radio for New Music
Few stories have generated more radio chatter than the recent Atlantic article entitled, “Is Old Music Killing New Music?” The title says it all, and then it goes on to suggest