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Will Radio Remain a Pastime or Become A Past Time?
We are about to complete the 2023 regular season of Major League Baseball that experienced what has been described as the greatest rules change in the history of sports. Some
Combatting Audience Loss At NPR News Stations
SO much has been written (Thanks Tim, Fred, Dave and SRC/PRPD/Greater Public) about recent audience losses at public media news stations. It rightfully has programmers concerned, managers nervous, and revenue
UAC23: Inside Public Radio’s Newest Conference
Last Monday, as the sun dipped behind the mountains, Denver International Airport buzzed with electric energy. A kaleidoscope of individuals, all drawn by the allure of the Urban Alternative radio
Turning On-Air Content Into Digital Marketing
Team Paragon attended the Triple A Summitfest in Boulder last week and I was invited to participate in the panel, “Reenergizing the Audience.” The panel was led by Colorado Sound
The Clock Is TikToking Toward Social Media Regulation: Should Radio Stations Wait For It To Ring At Midnight?
(Note: This is Part 3 of a 3 Part series on radio and social media. Part 1 is here, and Part 2 is here.) The winds of change are blowing toward social
Bye Bye Birdy? Should Public Radio Should Fly Away From Twitter? Part 2 of 3
(Note: This is Part 2 of a 3 Part series on the upheaval of social media and the impact on radio. Part 1 is here. Part 3 will post tomorrow, April
Bye Bye Birdy: Should Public Radio Fly Away From Twitter? Part 1 of 3
(Note: This is Part 1 of a 3 Part series on the upheaval of social media and the impact on radio. Part 2 will post on Wednesday, April 12, and
Mediabase Throws Weight Behind Growing Triple A Format
This past Friday, Mediabase announced updates to their “Published” Triple A panel, which includes non-commercial stations and Paragon clients KCSN “The SoCal Sound” Los Angeles, WTMD Baltimore, KUTX Austin and WYMS “88Nine
Public Radio’s Audience Focus
Last week, I had the honor to host the first panel of the Greater Public and Public Radio Program Director (PRPD) Audience Development Summit. Throughout the two-day virtual event, leading voices in Public Media offered
Launching The New 98.9 KPNW in Seattle – Behind The Scenes
Today Hubbard Radio Seattle launched the newest Triple A station in America, 98.9 KPNW, “Seattle’s Home For Music Lovers.” Hubbard choseKPNW as the call letters as an homage to how locals refer to
Billboard – Public Radio’s Winning Music Strategy: Music Discovery
As I wrote in a Paragon blog from last May, several public radio Music Discovery stations are defying the odds with high audience ratings. Despite not playing the Nielsen commercial radio
Shutdown of BDS Radio Airplay Charts Shakes Up the Triple A World
As you’ve likely heard by now, on September 22 Luminate announced that, beginning in December 2022, use of BDS will cease and Luminate will begin partnering with Mediabase. Luminate, formerly