INDUSTRY NEWS
Paragon and industry related news
Who Are You Connecting? A Tale of Two Transformations
Paragon's Community Building Consultant, Seth Resler, discusses how two media companies recent "connection" transformations lead them down different paths. Two media companies recently announced transformations. Both are using the language
For Public Radio, Programmatic Advertising Is More Important Than Ever.
InsideRadio covers our "Programmatic Ad Revenue for Public Radio" story. With greater challenges facing public radio when it comes to simply surviving, programmatic advertising — the automated selling of unsold
NCEs Proliferate as Public Radio Navigates Challenges
Paragon's Mike Henry is interviewed about Public Radio's funding challenges. Public media consultant Mike Henry of Paragon Consulting says the loss of CPB funds has led new stations to “right-size their operation
Geary Yonker Joins Team Paragon as Sponsorship Consultant
Denver, CO (December 9, 2025) – Long-time public radio sponsorship sales manager Geary Yonker joins Paragon as Sponsorship Consultant. Yonker will provide Paragon’s public radio clients with strategic and hands-on
Paragon Introduces Cheri Marquart as Music Scheduling & Air Talent Consultant
Denver, CO (August 4, 2025) – Radio veteran Cheri Marquart joins Paragon as Music Scheduling and Air Talent Consultant. Marquart deepens Team Paragon’s commitment to providing client radio stations with
The Low Down On Public Radio Music Rights
Public radio music stations face an unknown future related to music rights. Paragon’s Mike Henry has researched the issue and can report the following— The Performing Rights Organization (PRO)