Earning Back Core Audiences at NPR News Stations

By |June 17th, 2024|

While the headlines about public radio’s staff layoffs create one perception, the efforts inside local NPR News stations remain focused on audience retention and growth.Numerous NPR News stations are 6+ market leaders in the latest

The Digital Handshake: Insights from NON-COMM 2024

By |May 16th, 2024|

I recently had the honor of moderating a panel discussion at NON-COMM in Philadelphia, focusing on "The Digital Handshake." This concept emphasizes the importance of inter-departmental collaboration in public radio to effectively implement digital strategies.

Passing on The Beatles

By |March 14th, 2024|

Three years ago, Sean Ono Lennon was tasked with keeping his parent’s legacy relevant for future generations by creating a music video. His animated film, “War Is Over! Inspired by the music of John and

Coaching Talent Without Confrontation

By |February 28th, 2024|

A highly successful program director whom I was working with in a large market a few years ago reluctantly confided in me that the real reason he had been avoiding critiquing a certain air talent

Are You Ready for Nerd Super Bowl?

By |February 8th, 2024|

Election season has begun. NPR’s Mara Liasson called it on air – Biden and Trump are the presumptive nominees. The four-year election cycle offers big opportunities for public radio news stations to clarify and build