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NPR News Stations Efforts To Attract New Audiences
Perhaps the greatest challenge facing local NPR News stations is attracting new audiences. The brand is well-known and used by core audiences, many of whom have listened for decades. The core NPR News audience is
Artist Interviews 101
In my 40+ year career, I’ve had the pleasure of interviewing a wide variety of artists, from Elvis Costello and Jack White to Beck and Brandi Carlile. Paragon clients have asked me to share some
Earning Back Core Audiences at NPR News Stations
While the headlines about public radio’s staff layoffs create one perception, the efforts inside local NPR News stations remain focused on audience retention and growth.Numerous NPR News stations are 6+ market leaders in the latest
The Digital Handshake: Insights from NON-COMM 2024
I recently had the honor of moderating a panel discussion at NON-COMM in Philadelphia, focusing on "The Digital Handshake." This concept emphasizes the importance of inter-departmental collaboration in public radio to effectively implement digital strategies.
Passing on The Beatles
Three years ago, Sean Ono Lennon was tasked with keeping his parent’s legacy relevant for future generations by creating a music video. His animated film, “War Is Over! Inspired by the music of John and
Coaching Talent Without Confrontation
A highly successful program director whom I was working with in a large market a few years ago reluctantly confided in me that the real reason he had been avoiding critiquing a certain air talent