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Coaching Talent – Methods & Step-by-Step Strategies for Success
Coaching talent, whether in broadcasting, podcasting, or any creative field, is both an art and a discipline. The most effective coaches balance performance critique with psychological insight, helping talent
One Public Radio Station’s Journey Into New Digital Revenue
Public radio stations face the same dilemma: increase revenue or cut expenses to survive. It is no surprise that increasing revenue is the more elusive challenge, especially on the
Tell A Bigger Story
It’s time to reconsider how we tell the story of public radio membership. This is going to get dark for a minute but ends in a constructive place. Hang
Programmatic Ad Revenue for Public Radio – It’s Setting, Not Selling
Last Thursday, Paragon hosted the first of three webinars that introduced programmatic advertising for public radio streams and podcasts as a method to monetize unsold digital inventory. This is
Immediacy, Localism and Passion Still Matter
After returning to the airwaves in February (I’d hung up my headphones to join Paragon as a consultant focusing on Triple A) to host a weekend specialty show at WRNR/Annapolis,
Imaging Blueprints For More Successful Fundraising
Your hosts, your content, the teams in development, membership, major giving and more all share the burden in fueling your next “OAF” (on-air fundraising). That said, if your Image Production
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