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Tell A Bigger Story
It’s time to reconsider how we tell the story of public radio membership. This is going to get dark for a minute but ends in a constructive place. Hang
Programmatic Ad Revenue for Public Radio – It’s Setting, Not Selling
Last Thursday, Paragon hosted the first of three webinars that introduced programmatic advertising for public radio streams and podcasts as a method to monetize unsold digital inventory. This is
Immediacy, Localism and Passion Still Matter
After returning to the airwaves in February (I’d hung up my headphones to join Paragon as a consultant focusing on Triple A) to host a weekend specialty show at WRNR/Annapolis,
Imaging Blueprints For More Successful Fundraising
Your hosts, your content, the teams in development, membership, major giving and more all share the burden in fueling your next “OAF” (on-air fundraising). That said, if your Image Production
Stop Chasing the Algorithm and Start Owning Your Message
Public media is under more pressure than ever before. From the lack of federal funding, fractured trust in news sources to the accelerated consolidation of commercial media…the list goes
Great Shows Don’t Happen by Accident: The Role of Coaching in Public Radio Success
At Paragon, we’re building a new public media together, and public radio is built on trust. That trust is earned every day. One show, one host, one moment at
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