CLIENT SPOTLIGHT

Since WNXP’s launch in November 2020, they have carved new paths that defy convention. WNXP leans heavily into music journalism with a focus on Nashville’s deep local music scene, local artists, and the local music economy. With an unsurpassed air staff of Celia Gregory in mornings, APD Justin Barney in middays, and PD Jason Moon Wilkins in afternoons, local-local-local quickly became a winning combination with great air talent, dedicated arts and culture reporting, and a strong handshake with sister NPR News station WPLN. Based on audience research, President/CEO Steve Swenson and Nashville Public Radio also took the path less traveled by targeting young, multi-cultural listeners with a mix of indie rock, pop, and urban alternative titles, defying Music City USA’s reputation as one-dimensional. Did we mention they have an eye-popping live performance studio curated by Emily Young with the best name in the land? Check their videos from Sonic Cathedral here.

Month in and month out, WUNC News in Raleigh-Durham-Chapel Hill is one of the highest rated NPR News stations in America. As the hub of North Carolina Public Radio, WUNC News is in one of the highest educated markets and heard in other cities throughout the state. A robust newsroom provides the backbone of local and regional news coverage throughout the day. Recently launched Due South is a new daily radio show that takes a panoramic view of politics, place, race, and southern culture. Award-winning Embodied, a nationally syndicated show that originates from WUNC News, is an atypical public radio program focused on intimate relationship topics. Led by President/General Manager Paul Hunton, Program Director Terry Gildea, News Director Brent Wolfe, Development/Marketing Director Regina Yeager, and Corporate Sales Manager Bob Kastl, WUNC News is also a leader in monetization of membership and underwriting.