CONSULTING
Paragon’s holistic approach to consulting leads clients through the entire spectrum to their market share nirvana. With over 400 years of combined experience working with the most successful media and entertainment companies in the world, we know how to apply the right expertise at the right time.
Paragon has a long history of creating new radio formats, including Triple A, Modern AC, All News (Canada’s first), Hip Hop, NPR News, Jammin’ Oldies, Jack FM, and Urban Alternative.
Check out this video about the new Urban Alternative format developed by Paragon.
Produced by Filament Productions with funding by the Corporation for Public Broadcasting
CONTENT
Paragon’s wheelhouse is creating all things content, and our center strike zone is audio programming…
Music scheduling is radio artwork painted by numbers using the most sophisticated software in the business…
Air talent coaching is customized to the needs of every station, program director, and host…
Maximize imaging production and evolving technology with Paragon’s expert critique, best practices, creative tips and technical advice…
Paragon supports our clients’ increasing video production demands with advice around every aspect of the video production and distribution process…
MARKETING
Paragon creates integrated marketing strategies that help our stations forge new promotional opportunities, refine and expand station branding, and grow market share across all platforms…
“NPR News.” “Jack FM.” “The Colorado Sound.” “Radio Milwaukee.” “THE DROP.” “The SoCal Sound.” “KERA News.” These are just a few of the enduring brands that Paragon created with our clients…
Our extensive social and digital marketing experience keep Paragon clients a beat ahead…
Paragon’s wheelhouse is creating all things content, and our center strike zone is audio programming. With over 150 years of combined audio programming experience, Mike Henry, Jordan Lee, Izzi Smith, John Stevens, and Bob Waugh have seen it all and done it all. All formats, all markets, all platforms, and always successful.
Music scheduling is radio artwork painted by numbers using the most sophisticated software in the business. Paragon artists John Stevens, Bob Waugh, and Jordan Lee are RCS GSelector and A-Ware MusicMaster software maestros, and create the perfect hourly music mix. Exact percentages of eras, familiarity, sound codes, local music, and the ideal flow make every hour sing.
Air talent coaching is customized to the needs of every station, program director, and host. No matter the format, Jordan Lee, Izzi Smith, John Stevens, and Bob Waugh can “Coach the Coach” to train PDs on air checking, or work directly with hosts to build their confidence, improve performance, eliminate crutches, and provide motivation to build talent into the best version of themselves.
Tapping imaging producer Zach Gilltrap’s brain is the next best thing to having him do it for you. He provides critiques, best practices, technical advice, and creative tips for all radio formats to help in-house producers maximize their talent and evolving technology. Jordan Lee and Bob Waugh advise clients from the vantage point of an in-house station producer and an active musician.
Many years ago, Paragon was on the leading edge of developing video content for radio stations. Today we support our clients’ increasing video production demands with advice around every aspect of the video production and distribution process. Paragon’s Mike Henry is co-founder and Brand Manager, and Michelle Conrad is Marketing Director, of public radio’s only performance video network, VuHaus Group, and distribution of video content through NPR Music Live Sessions.
Great content is marketing and effective marketing is content. With Michele Tharp on point and all Paragon consultants in the mix, we create integrated marketing strategies that help our stations forge new promotional opportunities, refine and expand station branding, and grow market share across all platforms.
“NPR News.” “Jack FM.” “The Colorado Sound.” “Radio Milwaukee.” “THE DROP.” “The SoCal Sound.” “KERA News.” These are just a few of the enduring brands that Paragon created with our clients to set the table for long-term success. But branding is more than just a name with necessary underpinnings grounded in core values, brand pillars, and USPs that all roll up into a successful brand guide.
Our extensive social and digital marketing experience keep Paragon clients a beat ahead. Led by digital native Michelle Conrad, Paragon provides one-on-one consulting, digital audits, and digital marketing strategies for all digital outlets…websites, socials, apps, smart speakers, and whatever is next.