COMMUNITY BUILDING

Americans need public media. But what we needed from public media yesterday is not what we need from it today.

Join fellow public media broadcasters to learn how we can put community building strategies into action.

Webinar: From Audience to Community: A New Revenue Model for Public Media

Date: Wednesday, September 16

Time: 2pm – 3pm EST

Public media is facing intense financial pressure, making the need for new sources of revenue more urgent than ever. But the opportunity may be hiding in plain sight: the 2024 Researching Unmet Needs study found that the #1 thing Americans want from public media is community and connection.

In this session, you’ll explore how to meet that need by going beyond broadcasting to your audience and bringing the people you serve together. See how community can create new value for your audience, and how that value can open up new sources of revenue without requiring you to produce more content or reach more people.

Register Here

YOUR AUDIENCE CRAVES COMMUNITY – BUT WHERE DO YOU START?

Public radio stations have never faced more pressure. They’re competing with more content creators than ever, fundraising is getting harder, and now the federal government is taking aim at public media’s reputation.

Most stations are responding the same way: by doubling down on content—making more of it, repurposing it, delivering it in new formats. But here’s the problem: people aren’t asking for more content.

They’re asking for something else.

Last fall, in a study called RUN (Researching Unmet Needs), PMCC, PMDMC, and the Station Resource Group surveyed 30,000 Americans to find out what they want from public media. The biggest takeaway?

“People are craving community and local, in-person connection. They want to engage with each other—and with their area—not just online.”