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Latest Social Media Strategy Trends for Radio: Part 1 of 2
At this point, we know that social media is a necessary and powerful tool for radio stations to engage with their audience, promote content, build a loyal following and extend listenership into a digital space.
Will Radio Remain a Pastime or Become A Past Time?
We are about to complete the 2023 regular season of Major League Baseball that experienced what has been described as the greatest rules change in the history of sports. Some have gone so far to
Combatting Audience Loss At NPR News Stations
SO much has been written (Thanks Tim, Fred, Dave and SRC/PRPD/Greater Public) about recent audience losses at public media news stations. It rightfully has programmers concerned, managers nervous, and revenue teams worried. Action is needed,
UAC23: Inside Public Radio’s Newest Conference
Last Monday, as the sun dipped behind the mountains, Denver International Airport buzzed with electric energy. A kaleidoscope of individuals, all drawn by the allure of the Urban Alternative radio station conference (UAC23), converged on
Turning On-Air Content Into Digital Marketing
Team Paragon attended the Triple A Summitfest in Boulder last week and I was invited to participate in the panel, “Reenergizing the Audience.” The panel was led by Colorado Sound program director Margot Chobanian. I
The Clock Is TikToking Toward Social Media Regulation: Should Radio Stations Wait For It To Ring At Midnight?
(Note: This is Part 3 of a 3 Part series on radio and social media. Part 1 is here, and Part 2 is here.) The winds of change are blowing toward social media regulation by government or