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The First Five Minutes: How to Hook Listeners Before They Tune Away
Every day, listeners have more choices than ever before. In just a few taps, they can switch from your station to Spotify, a podcast, YouTube, satellite radio, or simply
Coaching Talent – Methods & Step-by-Step Strategies for Success
Coaching talent, whether in broadcasting, podcasting, or any creative field, is both an art and a discipline. The most effective coaches balance performance critique with psychological insight, helping talent
One Public Radio Station’s Journey Into New Digital Revenue
Stay tuned for the announcement of the final installment in the Programmatic Advertising webinar series, date and topic to be announced soon. Public radio stations face the same
Tell A Bigger Story
It’s time to reconsider how we tell the story of public radio membership. This is going to get dark for a minute but ends in a constructive place. Hang
Programmatic Ad Revenue for Public Radio – It’s Setting, Not Selling
Last Thursday, Paragon hosted the first of three webinars that introduced programmatic advertising for public radio streams and podcasts as a method to monetize unsold digital inventory. This is
Immediacy, Localism and Passion Still Matter
After returning to the airwaves in February (I’d hung up my headphones to join Paragon as a consultant focusing on Triple A) to host a weekend specialty show at WRNR/Annapolis,
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