The New Sound of Sustaining Public Radio – A Webinar Series A three-part webinar series on sustainable streaming and podcast revenue for public radio through programmatic advertising.
In Part 1, we explained how programmatic advertising works and why it’s the right fit for public radio. Now we go inside the real numbers at a real station.
WBGO, one of the most respected jazz and news stations in the country, made the decision to add programmatic advertising to their streams and podcasts, launched it, communicated it to their listeners, and watched the revenue come in. In Part 2, WBGO President & CEO Steve Williams joins us to walk through every step of that journey: the internal decision-making, the technical setup, the listener response, and the actual revenue results.
Join us on Tuesday, June 23, at 2 PM ET for Part Two: Inside WBGO’s Programmatic Revenue Launch, where we will take you inside a real public radio station’s decision to launch programmatic advertising — and the revenue results that followed.
We will cover:
- Why WBGO decided to add programmatic advertising and what the internal conversation looked like
- How the technical implementation of programmatic advertising works from both the station and platform side
- How to prepare your audience and communicate the change before and after launch
- What WBGO’s programmatic advertising revenue results actually look like, and how they’ve grown over time
- Practical recommendations from the people who’ve done it
Meet The Panelists
Missed it? Watch the replay below.
Want the cliff notes from the webinar? Check out the recap blog from Paragon’s Mike Henry.
