A three-part webinar series on sustainable streaming & podcast revenue for public radio through programmatic advertising.
There’s potential revenue running through your station right now…through your streams, through your podcast feeds, through every hour of digital inventory and most public radio stations aren’t capturing it.
The biggest names in public media podcasting are already running programmatic ads, and the technology that makes it possible isn’t complicated or out of reach. But, doing it right, in the public radio way, is the key to earning listener satisfaction and new revenue.
Join us on Thursday, April 30, at 2 PM ET for the first in our new webinar series, “Part one: Unwrapping Public Radio’s New Revenue Stream,” where we will walk you through exactly how programmatic advertising can provide sustainable, automated revenue from your streams and podcasts and why it’s already the right fit for public radio.
We will cover:
- What is programmatic advertising?
- How programmatic advertising fits within FCC guidelines?
- What is the revenue potential?
- How does programmatic advertising work? Why does it sound like?
- What options do stations have right now?
MODERATOR: Mike Henry, CEO at Paragon
PANELISTS:
- Carlos Barrionuevo, Director at Public Media Company
- Jerry Urban, Senior Radio Broadcast Engineer at Buffalo Toronto Public Media
- Geary Yonker, Sponsorship Director at VuHaus Group & Sponsorship Consultant at Paragon
- Scott Klass, Chief Marketing Officer at SoundStack
This is the first of three conversations on digital audio ad networks from Paragon, in partnership with SoundStack. The second webinar will go deep into a real public radio case study with new revenue results. Stay tuned for more information.