A three-part webinar series on sustainable streaming & podcast revenue for public radio through programmatic advertising.

Parts 1 and 2 covered how programmatic advertising works and took us inside WBGO’s real-world launch. For Part 3, we are flipping the perspective.

Launching programmatic advertising is not just a technical decision, it is a strategic one. Stations want to know: Will the ads align with our values? Will our listeners push back? Will it undercut our local underwriting team? In this final session, we bring in the buyers, the brand safety experts, and a public radio publisher to answer those questions directly and show what confident, controlled programmatic advertising actually looks like.

Join us on Wednesday, October 14, at 2 PM ET for the third and final webinar in The New Sound of Sustaining Public Radio series.

Learn why national advertisers value public radio’s audience and listening experience, and what that means for your digital revenue.

This is the third and final conversation in Programmatic Advertising: The New Sound of Sustaining Public Radio series from Paragon, in partnership with SoundStack. Replays and resources from all three webinars are available below.