Paragon’s Mike Henry is interviewed about Public Radio’s funding challenges.
Public media consultant Mike Henry of Paragon Consulting says the loss of CPB funds has led new stations to “right-size their operation out of the gate” rather than having to reduce operations, staff or local service later.
“Noncoms owned through a community license, as well as educational licenses through a university or school system, must now rely more heavily on average listeners to sustain them. These stations can also appeal to foundations for financial support, which is a growing motivation for almost all noncom stations that lost CPB funding,” Henry says.
He pointed out that noncoms run by religious broadcasters are insulated from CPB’s demise since they rarely received CPB grants and rely more sources such as local business support through underwriting.
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