Paragon’s Community Building Consultant, Seth Resler, discusses how two media companies recent “connection” transformations lead them down different paths.
Two media companies recently announced transformations. Both are using the language of connection. But they’re talking about two very different kinds of connection. Earlier this week, Hubbard Broadcasting unveiled a new brand identity: “Media That Connects.”
At almost the same time, public radio operator KQED released a new strategic plan centered on becoming the Bay Area’s “most essential connector.”
At first glance, those ideas sound remarkably similar.
A closer look reveals that they point toward two very different futures.
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