InsideRadio covers our “Programmatic Ad Revenue for Public Radio” story.
With greater challenges facing public radio when it comes to simply surviving, programmatic advertising — the automated selling of unsold digital inventory on station streams and podcasts — has become a clear choice for generating much-needed revenue, as noted in the first of a series of “The New Sound of Sustaining Public Radio” webinars conducted by Paragon Consulting in partnership with SoundStack…
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