Community Building Free Webinar

Why Content Isn’t Enough — What Public Radio Listeners Really Want Now

Public radio stations have never faced more pressure. They’re competing with more content creators than ever, fundraising is getting harder, and now the federal government is taking aim at public media’s reputation.

Most stations are responding the same way: by doubling down on content—making more of it, repurposing it, delivering it in new formats. But here’s the problem: people aren’t asking for more content.

They’re asking for something else.

Last fall, PMCC, PMDMC, and the Station Resource Group surveyed 30,000 Americans to understand what they do want from public media. The #1 answer? Community.

But what does that really mean—and how can public radio deliver on it?

In this webinar, community-building consultant Seth Resler will break down what “community” looks like in practice and how stations can move beyond content to build deeper, more meaningful connections with their audiences.