A Three-Part Webinar Series: The New Sound of Sustaining Public Radio

The New Sound of Sustaining Public Radio – A Webinar Series A three-part webinar series on sustainable streaming and podcast revenue for public radio through programmatic advertising.

WBGO, one of the most respected jazz and news stations in the country, made the decision to add programmatic advertising to their streams and podcasts, launched it, communicated it to their listeners, and watched the revenue come in. In Part 2, WBGO President & CEO Steve Williams joins us to walk through every step of that journey: the internal decision-making, the technical setup, the listener response, and the actual revenue results.

Part Two: Inside WBGO’s Programmatic Revenue Launch

Tuesday, June 23 | 2–3 PM ET

Join us on Tuesday, June 23, at 2 PM ET for Part Two: Inside WBGO’s Programmatic Revenue Launch, where we will take you inside a real public radio station’s decision to launch programmatic advertising — and the revenue results that followed.

This is a practical session for GMs, digital directors, and revenue leads. It will give you a clear picture of what’s possible and how to get there.