A Three-Part Webinar Series: The New Sound of Sustaining Public Radio

The New Sound of Sustaining Public Radio – A Webinar Series A three-part webinar series on sustainable streaming and podcast revenue for public radio through programmatic advertising.

Launching programmatic advertising is not just a technical decision, it is a strategic one. Stations want to know: Will the ads align with our values? Will our listeners push back? Will it undercut our local underwriting team? In this final session, we bring in the buyers, the brand safety experts, and a public radio publisher to answer those questions directly and show what confident, controlled programmatic advertising actually looks like.

Parts 1 and 2 covered how programmatic advertising works and took us inside WBGO’s real-world launch. For Part 3, we are flipping the perspective.

Part 3: Flipping the Script: What Programmatic Media Buyers Say About Public Radio

Wednesday, October 14 | 2–3 PM ET