COMMUNITY BUILDING

Americans need public media. But what we needed from public media yesterday is not what we need from it today.

Join fellow public media broadcasters to learn how we can put community building strategies into action.

YOUR AUDIENCE CRAVES COMMUNITY – BUT WHERE DO YOU START?

Public radio stations have never faced more pressure. They’re competing with more content creators than ever, fundraising is getting harder, and now the federal government is taking aim at public media’s reputation.

Most stations are responding the same way: by doubling down on content—making more of it, repurposing it, delivering it in new formats. But here’s the problem: people aren’t asking for more content.

They’re asking for something else.

Last fall, in a study called RUN (Researching Unmet Needs), PMCC, PMDMC, and the Station Resource Group surveyed 30,000 Americans to find out what they want from public media. The biggest takeaway?

“People are craving community and local, in-person connection. They want to engage with each other—and with their area—not just online.”

Step 1: Join the FREE Webinar

But what does that really mean—and how can public radio deliver on it?

In this webinar, community-building consultant Seth Resler will break down what “community” looks like in practice and how stations can move beyond content to build deeper, more meaningful connections with their audiences.

Stay tuned for our next webinar.

Join the Webinar

Step 2: Take the 5-Day Challenge

So, how can your station bring listeners together? Where do you start?

Our Community Building Consultant, Seth Resler, has designed a program to help you answer that question. Over five days—just 45 minutes a day—your team will build a clear, practical plan to launch your station’s first listener community.

Join the priority waitlist to be the first to know when registration opens:

Get the Details

Step 3: Sign up for the Academy