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Launching The New 98.9 KPNW in Seattle – Behind The Scenes
Today Hubbard Radio Seattle launched the newest Triple A station in America, 98.9 KPNW, “Seattle’s Home For Music Lovers.” Hubbard choseKPNW as the call letters as an homage to how locals refer to the Pacific Northwest as “the
Billboard – Public Radio’s Winning Music Strategy: Music Discovery
As I wrote in a Paragon blog from last May, several public radio Music Discovery stations are defying the odds with high audience ratings. Despite not playing the Nielsen commercial radio ratings games that reward familiarity,
Shutdown of BDS Radio Airplay Charts Shakes Up the Triple A World
As you’ve likely heard by now, on September 22 Luminate announced that, beginning in December 2022, use of BDS will cease and Luminate will begin partnering with Mediabase. Luminate, formerly known as Nielsen Music, has
Contextualizing the Uncomfortable in Music Programming
Now more than ever before, there is a delicate balance that music stations must walk when evaluating an artist’s personal behavior and public statements. There are times when playing music from someone whose values are
Juneteenth Ushers in Two New Urban Alternative Stations: Carbon Sound in Minneapolis and HYFIN in Milwaukee
Carbon Sound in Minneapolis and HYFIN in Milwaukee, America’s two newest Urban Alternative radio stations, launched over the Juneteenth holiday weekend. Both stations enjoy healthy ownership pedigree and deep roots in their cities. Carbon Sound is the
WJSU in Jackson Navigates Robert Johnson to Big K.R.I.T
Last week Paragon’s Jordan Lee and I spent an exhilarating week in Jackson (MS) building a new local radio format the old-fashioned way. That means using the type of local audience research that used to be the