Public media stations are operating in a tougher environment than ever. Competition for attention is everywhere. Fundraising is more unpredictable. Trust in institutions is under pressure.

The default response has been familiar: produce more content. Repurpose it. Push it across more platforms.

But more content isn’t what people are asking for.

RUN: Researching Unmet Needs, the landmark study of 30,000 Americans, asked what they want from public media. The top answer wasn’t more shows, podcasts, or newsletters.

It was community.

That word gets used loosely. What does it actually mean for a station? And how can it become part of a long-term sustainability strategy — not just a side initiative?

In this webinar, community-building consultant Seth Resler will outline what community looks like in practice for public media stations and how to move from distribution to participation — strengthening membership, deepening loyalty, and building a more resilient future.