BLOG
Paragon — 35 Years of Radio Change
Paragon turned 35 this year, and as I reflect on radio in 1988 vs. 2023, the changes are gigantic. Radio in 1988 was closer in technology, sound, and spirit to
Public Radio Community Engagement Fills Vital Local Voids
To find the role of Community Engagement in public radio, we must consider the broader context of American society. Our nation is undergoing a transformative shift, with societal aspects evolving
Culture Vulture
I’ve been in broadcasting for over four decades and worn many hats. I started as an intern out of college and ended up as a consultant, with stops along the
Latest Social Media Strategy Trends for Radio: Part 2 of 2
At the end of September I released part one of Social Media Strategy trends. In this dynamic space, these strategies are constantly evolving and it’s my job to help stations
Latest Social Media Strategy Trends for Radio: Part 1 of 2
At this point, we know that social media is a necessary and powerful tool for radio stations to engage with their audience, promote content, build a loyal following and extend
Will Radio Remain a Pastime or Become A Past Time?
We are about to complete the 2023 regular season of Major League Baseball that experienced what has been described as the greatest rules change in the history of sports. Some
Combatting Audience Loss At NPR News Stations
SO much has been written (Thanks Tim, Fred, Dave and SRC/PRPD/Greater Public) about recent audience losses at public media news stations. It rightfully has programmers concerned, managers nervous, and revenue
UAC23: Inside Public Radio’s Newest Conference
Last Monday, as the sun dipped behind the mountains, Denver International Airport buzzed with electric energy. A kaleidoscope of individuals, all drawn by the allure of the Urban Alternative radio
Turning On-Air Content Into Digital Marketing
Team Paragon attended the Triple A Summitfest in Boulder last week and I was invited to participate in the panel, “Reenergizing the Audience.” The panel was led by Colorado Sound
The Clock Is TikToking Toward Social Media Regulation: Should Radio Stations Wait For It To Ring At Midnight?
(Note: This is Part 3 of a 3 Part series on radio and social media. Part 1 is here, and Part 2 is here.) The winds of change are blowing toward social
Bye Bye Birdy? Should Public Radio Should Fly Away From Twitter? Part 2 of 3
(Note: This is Part 2 of a 3 Part series on the upheaval of social media and the impact on radio. Part 1 is here. Part 3 will post tomorrow, April
Bye Bye Birdy: Should Public Radio Fly Away From Twitter? Part 1 of 3
(Note: This is Part 1 of a 3 Part series on the upheaval of social media and the impact on radio. Part 2 will post on Wednesday, April 12, and