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2024 – The Tipping Point From “Radio” To “Digital Audio”
In 2009 the country was entering the Great Recession, and radio was faced with hurricane force crosswinds. Everyone was searching for solutions, including yours truly and all our clients. That
A Real-Life Giant
Recently, former Susquehanna Radio Broadcasting CEO David Kennedy was inducted in the prestigious Giants of Broadcasting club. Formally known as the Giants of Broadcasting & Electronic Arts and staged by
Coach Instead of Manage
The headline of an October 16, 2023 article in Fortune magazine says, “Nearly all bosses are accidental with no formal training, and research shows it’s leading 1 in 3 workers
Paragon — 35 Years of Radio Change
Paragon turned 35 this year, and as I reflect on radio in 1988 vs. 2023, the changes are gigantic. Radio in 1988 was closer in technology, sound, and spirit to
Public Radio Community Engagement Fills Vital Local Voids
To find the role of Community Engagement in public radio, we must consider the broader context of American society. Our nation is undergoing a transformative shift, with societal aspects evolving
Culture Vulture
I’ve been in broadcasting for over four decades and worn many hats. I started as an intern out of college and ended up as a consultant, with stops along the
Latest Social Media Strategy Trends for Radio: Part 2 of 2
At the end of September I released part one of Social Media Strategy trends. In this dynamic space, these strategies are constantly evolving and it’s my job to help stations
Latest Social Media Strategy Trends for Radio: Part 1 of 2
At this point, we know that social media is a necessary and powerful tool for radio stations to engage with their audience, promote content, build a loyal following and extend
Will Radio Remain a Pastime or Become A Past Time?
We are about to complete the 2023 regular season of Major League Baseball that experienced what has been described as the greatest rules change in the history of sports. Some
Combatting Audience Loss At NPR News Stations
SO much has been written (Thanks Tim, Fred, Dave and SRC/PRPD/Greater Public) about recent audience losses at public media news stations. It rightfully has programmers concerned, managers nervous, and revenue
UAC23: Inside Public Radio’s Newest Conference
Last Monday, as the sun dipped behind the mountains, Denver International Airport buzzed with electric energy. A kaleidoscope of individuals, all drawn by the allure of the Urban Alternative radio
Turning On-Air Content Into Digital Marketing
Team Paragon attended the Triple A Summitfest in Boulder last week and I was invited to participate in the panel, “Reenergizing the Audience.” The panel was led by Colorado Sound