WHAT NOW CONVERSATIONS
The new realities public radio has been discussing for years have arrived, and they have our full attention.
Audiences are down in most places, deficits are mounting and staff are being cut, and the editorial heart of our news coverage is in questions.
As News Programming leaders, the question of the moment is, “what now?” We can “admire the problem,” or we can act.
Paragon wants to start a conversation – ideas for “what now.” What meaningful steps can the programming community take individually and together to respond to this new reality?
UPCOMING DISCUSSION
May Topic: Message Discipline Is Your Friend – and Could Help Save Your Job
There has never been a more pressing need for messages that cut through. Our ability to make the case for public radio’s relevance, drive listening and generate fundraising results are determined by our ability to develop and maintain message discipline.
In 60 minutes, you can get fresh ideas for message strategies that moves people – and ways to maintain message discipline so you minimize the risk of creating a clippable moment.
This webinar will focus on proven approaches, refresh your thinking and recharge your batteries to face 2025. It’s for programming and development professionals who have a passion to level up their skills regardless of market size or career stage.
Speakers: Mikel Ellcessor, Carla Sorey-Reed and Christina Shockley. Hosted by Mike Henry.
Mikel Ellcessor is a career media executive, coach, and not-for-profit leader. In over 30 years of breaking new ground in public radio and the for-profit world with original content, marketing, engagement, distribution and individual giving strategies, Mikel has had the privilege to lead teams that have impacted the lives of millions of individuals and raised tens of millions of dollars to support mission-driven work.
Carla Sorey-Reed is an Executive Speaker, Press & Media Coach and Principal of Reed
& Associates, a global communications firm based in Chicago. With deep expertise in executive leadership communication skills, internal and external corporate communications, crisis communications, broadcasting and programming in both traditional and digital media, Carla knows how to empower speakers to command the stage.
Christina’s 26 years as an on-air host taught her how to connect with the listener and retain audience attention. This has made her a sought-after coach and teacher for on-air talent, reporters, and editors. What’s really unique about Christina, though, is how she uses those programming insights to produce on-air membership drives for many stations including KQED in San Francisco. Having trained with world renowned voice coaches Kristin Linklater and Patsy Rodenburg, she also helps anyone on the air find and enjoy their full authentic voice to connect with the listener and tell stories from the heart.
