A three-part webinar series on sustainable streaming & podcast revenue for public radio.

There’s a revenue stream running through your station right now…through your streams, through your podcast feeds, through every hour of digital inventory, and most public radio stations aren’t capturing it.

The biggest names in public media podcasting are already doing it, and the technology that makes it possible isn’t complicated or out of reach. But, doing it right, in the public radio way, is the key to earning listener satisfaction and new revenue.

Join us on Thursday, April 30, at 2 PM ET for the first in our new webinar series, Part one: Unwrapping Public Radio’s New Revenue Stream, where we will walk you through exactly how sustainable, automated revenue from your streams and podcasts work and why it’s already the right fit for public radio.

We will cover:

• How digital audio ad marketplaces work (and why your local spots always play first)
• How the most popular public radio podcasts are doing it now
• How you control the ads that run on your streams and podcasts: categories, advertisers, copy
• What it sounds like, with real audio examples
• How to create a listener response plan to frame the implementation of programmatic advertising to minimize listener pushback
• Proper expectations for CPM rates

This is the first of three conversations on digital audio ad networks from Paragon, in partnership with SoundStack. The second webinar will go deep into a real public radio case study with new revenue results. Stay tuned for more information.