PARAGON PROPS

I’ve worked with Mike Henry as both a consultant and researcher since 2008 across three different stations and formats in St. Louis, Kansas City and now Dallas. At each one, his work has helped us improve our positioning, elevate our performance and grow our audience.

Mike Henry and Paragon bring the best of radio to their clients with years of expertise, best radio practices, and a deep network across public media. Mike guides his clients effortlessly through positive change with his client’s interests always at the forefront. He is collaborative, creative and methodically goal oriented. Mike’s guidance and vision have been critical to the impactful evolution of our station.

Having a Triple A station in LA & SoCal was both a huge opportunity but also a heavy responsibility.  We felt like we owed it to everyone in the format to be successful in a market of this size.  Working with Mike and the Paragon team gave us the confidence we were on the right track, and more importantly, the road map we needed to stay in the lane we identified for our market.  They are really good at the big picture things, and the little things that are important as well, & everything in between.  Having Paragon watching several aspects of our business definitely helps me sleep better at night.

For WTMD and Your Public Radio the most essential thing Paragon brought to the table was candor. I valued and respected the real talk and engagement with people who understood my challenges and could offer tried and true advice and strategic solutions. The Paragon team has lived it and their experience makes them extremely valuable allies. Plus, they do it all and they have the infrastructure in place to execute everything from research to analyzing the results and ensuring you implement your goals without ever being heavy handed. It felt more like having a friend and accomplice than a consultant. Our organization benefited from our partnership with Paragon.

Paragon has conducted valuable research and shared thoughtful advice based on data and industry experience for CapRadio across multiple geographic markets and formats. Mike and his team are responsive and generous with their time and wisdom.

It is always a pleasure to involve Mike Henry in the projects that we do. Mike has successfully helped us with both single song placement and long form programming and remains our ‘go to’ guy for all things radio.

Building a public radio music show for national distribution from scratch is a daunting task. Embarking on such a difficult journey would be impossible without the pros at Paragon as working partners. Mike Henry and his team have provided invaluable guidance as we navigate the many pitfalls of a program start-up, helping us shape our show concept, production practices, and marketing strategies while gathering feedback from audiences and stations to improve our product. Paragon has their finger on the pulse of public media, giving our show the best possible chance of sustaining a heartbeat of its own.

This is the third new radio station launch with which I’ve worked with Mike Henry and Paragon, and as they say, the third time’s a charm.  Together at Colorado Public Radio we created an in-depth strategic action plan that is already reaping the rewards of hard work and tactics.  In just our first 5 months, Indie 102.3 has broken station ratings records and been recognized as the Public Radio contemporary music station of the year.  Mike and the Paragon team are great partners to have on your side.  They are what they say, media change agents and we’re thrilled with the results.

As a relatively new station, we’d be lost without the help and advice of Paragon. Whenever any sort of issue has come up, big or small, they’ve been right there with an answer to help get us back on track. They’ve also made sure we’re in touch with the right people so that we can collaborate and continue to grow in the right direction.

“Our experience working with the Paragon team has been wonderful. Working with Mike, John, Michelle, and Zach has been impactful across all departments. And our ratings and revenue results have surpassed our expectations.”

Working with Paragon has been an amazing and revealing experience for WBGO. With the help of Mike Henry and his team of experts, we’ve been able to uncover important truths about the preferences of our audience and the underlying trends, insight that has given us a clear, discernable path to success.

Mike and Paragon were instrumental in helping to set the tone and strategy for KUTX, the new music station, almost 10 years ago and it is thriving. But we had never worked with the team before on news until this year. We were very happy with the results and the team’s works, not only in helping us understand our existing audience at KUT but also the potential audience. The research was clear and accessible for the entire staff. Mike had helpful ideas for strategy changes and also for some low hanging fruit we could reach quickly.

Houston Public Media evaluated several firms before hiring Paragon.  While many companies can provide research information, the difference with Paragon is two-fold.  First Mike and his team provide actionable insights that can be put to work immediately.  Second, Paragon is focused on implementing actionable information across the entire organization.  Houston Public Media’s entire management team was invited to the table. Paragon made sure that each leader understood how the information applied to their department and helped map out deliverables with an estimated timeline.  I highly recommend Mike Henry and Paragon.

Before working with Mike Henry and Paragon we were a little all over the place. Mike and his team came in, helped us focus on what matters (hint: the audience), gave us access to all of their analytical tools and provided steady guidance. Since working with them, we’ve seen a significant increase in cume and TSL. Also, the workflow we created during our time together is still in place today, much to the relief of the staff. KUTX is a better station thanks to Mike and Paragon’s help.

WXPN worked with Mike and his colleagues on a highly successful market and music research project. We were extremely satisfied and confident with Paragon’s work in the field. The great results from the project speaks to the effectiveness as consultants and researchers.

Mike Henry gave us access to information and tools we used to navigate a transition to an all news format for WJCT News 89.9 and the launch of new music services on our HD channels and as online streams.  He established an easy rapport with our team that allowed us to talk through ideas and he always brings data to the table: information that is so important in navigating today’s changing media landscape.  He is a trusted and valued counselor to WJCT.

Paragon was able to help The Colorado Sound develop a strong digital presence. We had the building blocks in place but it took the guidance of Paragon to help us polish our various platforms. After implementing the suggestions we saw immediate growth throughout social media. Our digital numbers continue to rise as a result of what we learned from Paragon.

In launching both 99X in Atlanta in 1992 and WRXP in New York in 2008, Mike Henry and Paragon helped me create the best market position for ratings and revenue.  Paragon helped our brands through reliable audience research and sound consulting advice.  I always called Mike my “un-consultant” because no one does it better.

I’ve worked with Mike Henry at Paragon since 2000 on a number of public media projects that range from local market projects to those that are national in scope. These projects have been critical to establishing important foundations focused on building a more viable and successful public media reaching new audiences.We’ve never been disappointed with Mike’s contributions and work.

With a market leading heritage Country station for nearly 25 years, quality, actionable research is most important in maintaining that position. Paragon has been our research partner in achieving that goal.