Fundraising Research

Membership Studies are a staple of Paragon’s most financially successful clients for a reason: because they make money. Understanding the motivations of members and evolving dynamics of fundraising are the levers to drive more donations from fund drives and all forms of giving.

Recent events have driven more new donors, but how will your station retain them as long-term members? The answers live inside the minds of the new donors themselves. A New Donor Study among your newest public media members will help you understand their unique motivations for contributing and how to retain their giving.