What Now: Message Discipline Is Your Friend – and Could Help Save Your Job

There has never been a more pressing need for messages that cut through. Our ability to make the case for public radio’s relevance, drive listening and generate fundraising results are determined by our ability to develop and maintain message discipline.

In 60 minutes, you can get fresh ideas for message strategies that moves people – and ways to maintain message discipline so you minimize the risk of creating a clippable moment.

This webinar will focus on proven approaches, refresh your thinking and recharge your batteries to face 2025. It’s for programming and development professionals who have a passion to level up their skills regardless of market size or career stage.

Speakers: Mikel Ellcessor, Carla Sorey-Reed and Christina Shockley. Hosted by Mike Henry