COMMUNITY BUILDING
Americans need public media. But what we needed from public media yesterday is not what we need from it today.
Join fellow public media broadcasters to learn how we can put community building strategies into action.
YOUR AUDIENCE CRAVES COMMUNITY – BUT WHERE DO YOU START?
Public radio stations have never faced more pressure. They’re competing with more content creators than ever, fundraising is getting harder, and now the federal government is taking aim at public media’s reputation.
Most stations are responding the same way: by doubling down on content—making more of it, repurposing it, delivering it in new formats. But here’s the problem: people aren’t asking for more content.
They’re asking for something else.
Last fall, in a study called RUN (Researching Unmet Needs), PMCC, PMDMC, and the Station Resource Group surveyed 30,000 Americans to find out what they want from public media. The biggest takeaway?
“People are craving community and local, in-person connection. They want to engage with each other—and with their area—not just online.”
Watch the film that started the conversation! Join or Die streaming now on Netflix.
INDUSTRY CHATTER
Film revisiting ‘Bowling Alone’ revives calls for public media to focus on civic engagement – Current, September 12,2024
Civic Engagement, Social Capital, and Robert Putnam’s “Bowling Alone” — A Critique – NCFB, September 6,2024 (Scroll down to “Food for Thought”)