Paragon clients KXT and KERA in Dallas received CPB funding to produce artist-featured promo assets to help address COVID-19 misinformation. Check out the cool digital, broadcast and video assets through the links that follow from artists like Leon Bridges and Jade Bird. All of these assets are available to any radio station to use.
Over the next several weeks, KXT and KERA will be encouraging their audience to understand the facts around COVID-19, vaccinations and audience safety in the context of returning to live music events. The campaign, called “Bring The Music Back”, will feature local and national musicians talking about how the pandemic has affected their craft, the importance of wearing masks, good safety practices at shows and more — all through :20-:30 second radio and video spots.
As a station partner, KXT would like to share these spots with each of your stations, at no cost whatsoever.
KXT’s hope in this effort is to reach audiences who are interested in music and entertainment with critical facts and accurate information on COVID-19. And they are thrilled to have already acquired spots from Leon Bridges, Jade Bird and Bridget Kearney from Lake Street Dive, just to name a few artists. And, KXT and KERA expect to make more artist spots available in the coming weeks.
All spots and assets can be found here.
There are clean broadcast spots, social videos, an explainer video and marketing materials available for tagging with your station logo. Examples are also included. You can also learn more about Bring The Music Back here.
If you have any questions, please don’t hesitate to reach out to Amy Miller at:
p: 214.740.9267 e: email@example.com
Learn more about Mike.