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In Support of NFCB’s “Bowling Alone” Critique
The “Beyond the Broadcast” panel last week hosted by Paragon relied on the unreleased documentary Join or Die and the book “Bowling Alone” for inspiration. The basic idea is that
Des Moines’ New “Studio One” – 10 Years in the Making
The story of public radio’s newest radio station is a classic version of what I call “public radio time.” Public radio time is the slow pace at which the industry
Creating Consensus for Digital KPIs
Over the last few months, Mike Henry of Paragon has teamed up with Izzi Smith of Listen Again Tomorrow to host a series of virtual “What Now Conversations,” where public
NPR News Stations Efforts To Attract New Audiences
Perhaps the greatest challenge facing local NPR News stations is attracting new audiences. The brand is well-known and used by core audiences, many of whom have listened for decades. The
Artist Interviews 101
In my 40+ year career, I’ve had the pleasure of interviewing a wide variety of artists, from Elvis Costello and Jack White to Beck and Brandi Carlile. Paragon clients have
Earning Back Core Audiences at NPR News Stations
While the headlines about public radio’s staff layoffs create one perception, the efforts inside local NPR News stations remain focused on audience retention and growth.Numerous NPR News stations are 6+
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