New Donor Membership Study

Events of 2025 drove higher new donor revenue, but how will your station retain them as long-term members? The answers live inside the minds of the new donors themselves. To that end, Paragon is providing quantitative research among new public media members that will seek to understand motivations for contributing and how to retain their giving. Click here for an outline and specifications of the New Donor Membership Study.

The research will provide critical insights into retaining your newest members:

Donor demographics
Donation motivation factors
Membership/Fundraising preference
Past public media contributions
Subscriptions
Other charitable support
Geographic distribution
Desired station offerings

Deliverables

Questionnaire
Data processing
Final report
Call to review results and Paragon recommendations

The fee is $2,500.00.

Click here to speak to Mike Henry about the New Donor Membership Study.