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Combatting Audience Loss At NPR News Stations
SO much has been written (Thanks Tim, Fred, Dave and SRC/PRPD/Greater Public) about recent audience losses at public media news stations. It rightfully has programmers concerned, managers nervous, and revenue
UAC23: Inside Public Radio’s Newest Conference
Last Monday, as the sun dipped behind the mountains, Denver International Airport buzzed with electric energy. A kaleidoscope of individuals, all drawn by the allure of the Urban Alternative radio
Turning On-Air Content Into Digital Marketing
Team Paragon attended the Triple A Summitfest in Boulder last week and I was invited to participate in the panel, “Reenergizing the Audience.” The panel was led by Colorado Sound
The Clock Is TikToking Toward Social Media Regulation: Should Radio Stations Wait For It To Ring At Midnight?
(Note: This is Part 3 of a 3 Part series on radio and social media. Part 1 is here, and Part 2 is here.) The winds of change are blowing toward social
Bye Bye Birdy? Should Public Radio Should Fly Away From Twitter? Part 2 of 3
(Note: This is Part 2 of a 3 Part series on the upheaval of social media and the impact on radio. Part 1 is here. Part 3 will post tomorrow, April
Bye Bye Birdy: Should Public Radio Fly Away From Twitter? Part 1 of 3
(Note: This is Part 1 of a 3 Part series on the upheaval of social media and the impact on radio. Part 2 will post on Wednesday, April 12, and
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