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Bye Bye Birdy? Should Public Radio Should Fly Away From Twitter? Part 2 of 3
(Note: This is Part 2 of a 3 Part series on the upheaval of social media and the impact on radio. Part 1 is here. Part 3 will post tomorrow, April 13.) Today, there were three
Bye Bye Birdy: Should Public Radio Fly Away From Twitter? Part 1 of 3
(Note: This is Part 1 of a 3 Part series on the upheaval of social media and the impact on radio. Part 2 will post on Wednesday, April 12, and Part 3 will post on
Mediabase Throws Weight Behind Growing Triple A Format
This past Friday, Mediabase announced updates to their “Published” Triple A panel, which includes non-commercial stations and Paragon clients KCSN “The SoCal Sound” Los Angeles, WTMD Baltimore, KUTX Austin and WYMS “88Nine Radio Milwaukee.” Also added were
Public Radio’s Audience Focus
Last week, I had the honor to host the first panel of the Greater Public and Public Radio Program Director (PRPD) Audience Development Summit. Throughout the two-day virtual event, leading voices in Public Media offered insights and expertise on ways
Launching The New 98.9 KPNW in Seattle – Behind The Scenes
Today Hubbard Radio Seattle launched the newest Triple A station in America, 98.9 KPNW, “Seattle’s Home For Music Lovers.” Hubbard choseKPNW as the call letters as an homage to how locals refer to the Pacific Northwest as “the
Billboard – Public Radio’s Winning Music Strategy: Music Discovery
As I wrote in a Paragon blog from last May, several public radio Music Discovery stations are defying the odds with high audience ratings. Despite not playing the Nielsen commercial radio ratings games that reward familiarity,