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Earning Back Core Audiences at NPR News Stations
While the headlines about public radio’s staff layoffs create one perception, the efforts inside local NPR News stations remain focused on audience retention and growth.Numerous NPR News stations are 6+
The Digital Handshake: Insights from NON-COMM 2024
I recently had the honor of moderating a panel discussion at NON-COMM in Philadelphia, focusing on "The Digital Handshake." This concept emphasizes the importance of inter-departmental collaboration in public radio
Passing on The Beatles
Three years ago, Sean Ono Lennon was tasked with keeping his parent’s legacy relevant for future generations by creating a music video. His animated film, “War Is Over! Inspired by
Coaching Talent Without Confrontation
A highly successful program director whom I was working with in a large market a few years ago reluctantly confided in me that the real reason he had been avoiding
Are You Ready for Nerd Super Bowl?
Election season has begun. NPR’s Mara Liasson called it on air – Biden and Trump are the presumptive nominees. The four-year election cycle offers big opportunities for public radio news
Embracing the Digital Wave: The Imperative for Radio (aka Audio) in 2024
In the dynamic landscape of radio, adapting to technological advancements is crucial for staying relevant and reaching wider audiences. In Mike Henry’s most recent blog, “2024 - The Tipping Point
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