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Turning On-Air Content Into Digital Marketing
Team Paragon attended the Triple A Summitfest in Boulder last week and I was invited to participate in the panel, “Reenergizing the Audience.” The panel was led by Colorado Sound program director Margot Chobanian. I
The Clock Is TikToking Toward Social Media Regulation: Should Radio Stations Wait For It To Ring At Midnight?
(Note: This is Part 3 of a 3 Part series on radio and social media. Part 1 is here, and Part 2 is here.) The winds of change are blowing toward social media regulation by government or
Bye Bye Birdy? Should Public Radio Should Fly Away From Twitter? Part 2 of 3
(Note: This is Part 2 of a 3 Part series on the upheaval of social media and the impact on radio. Part 1 is here. Part 3 will post tomorrow, April 13.) Today, there were three
Bye Bye Birdy: Should Public Radio Fly Away From Twitter? Part 1 of 3
(Note: This is Part 1 of a 3 Part series on the upheaval of social media and the impact on radio. Part 2 will post on Wednesday, April 12, and Part 3 will post on
Mediabase Throws Weight Behind Growing Triple A Format
This past Friday, Mediabase announced updates to their “Published” Triple A panel, which includes non-commercial stations and Paragon clients KCSN “The SoCal Sound” Los Angeles, WTMD Baltimore, KUTX Austin and WYMS “88Nine Radio Milwaukee.” Also added were
Public Radio’s Audience Focus
Last week, I had the honor to host the first panel of the Greater Public and Public Radio Program Director (PRPD) Audience Development Summit. Throughout the two-day virtual event, leading voices in Public Media offered insights and expertise on ways