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Creating Consensus for Digital KPIs
Over the last few months, Mike Henry of Paragon has teamed up with Izzi Smith of Listen Again Tomorrow to host a series of virtual “What Now Conversations,” where public
NPR News Stations Efforts To Attract New Audiences
Perhaps the greatest challenge facing local NPR News stations is attracting new audiences. The brand is well-known and used by core audiences, many of whom have listened for decades. The
Artist Interviews 101
In my 40+ year career, I’ve had the pleasure of interviewing a wide variety of artists, from Elvis Costello and Jack White to Beck and Brandi Carlile. Paragon clients have
Earning Back Core Audiences at NPR News Stations
While the headlines about public radio’s staff layoffs create one perception, the efforts inside local NPR News stations remain focused on audience retention and growth.Numerous NPR News stations are 6+
The Digital Handshake: Insights from NON-COMM 2024
I recently had the honor of moderating a panel discussion at NON-COMM in Philadelphia, focusing on "The Digital Handshake." This concept emphasizes the importance of inter-departmental collaboration in public radio
Passing on The Beatles
Three years ago, Sean Ono Lennon was tasked with keeping his parent’s legacy relevant for future generations by creating a music video. His animated film, “War Is Over! Inspired by
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