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While the job title of “Community Manager” is common in some industries, such as the video game or software-as-a-service industries, it’s a foreign concept for most public media outlets. What exactly does a Community Manager do? Max Pete, a Community Engagement Manager at Square, talks to Seth Resler about what he does and what this position might look at a public media station.

To thrive in today’s landscape, public media professionals need to think beyond content. The smartest among them are recognizing that the key to capturing and sustaining attention is building a community around their station.

Paragon’s Community Building consultant, Seth Resler is launching an accelerator program to guide you step-by-step through the process of creating and growing a digital community for your brand. Registration is open now for a limited time.