CONSULTING
Paragon’s holistic approach to consulting leads clients through the entire spectrum to their market share nirvana. With over 400 years of combined experience working with the most successful media and entertainment companies in the world, we know how to apply the right expertise at the right time.
Paragon has a long history of creating new radio formats, including Triple A, Modern AC, All News (Canada’s first), Hip Hop, NPR News, Jammin’ Oldies, Jack FM, and Urban Alternative.
Check out this video about the new Urban Alternative format developed by Paragon.
Produced by Filament Productions with funding by the Corporation for Public Broadcasting
CONTENT
Air talent coaching is customized to the needs of every station, program director, and host…
Paragon’s wheelhouse is creating all things content, and our center strike zone is audio programming…
Maximize imaging production and evolving technology with Paragon’s expert critique, best practices, creative tips and technical advice…
Music scheduling is radio artwork painted by numbers using the most sophisticated software in the business…
Paragon supports our clients’ increasing video production demands with advice around every aspect of the video production and distribution process…
MARKETING
“NPR News.” “Jack FM.” “The Colorado Sound.” “Radio Milwaukee.” “THE DROP.” “The SoCal Sound.” “KERA News.” These are just a few of the enduring brands that Paragon created with our clients…
Great radio stations don’t just reflect their communities; they take an active role in building community…
Our extensive social and digital marketing experience keep Paragon clients a beat ahead…
Paragon creates integrated marketing strategies that help our stations forge new promotional opportunities, refine and expand station branding, and grow market share across all platforms…
REVENUE
In a world that’s flooded with content, Americans increasingly crave connection…
The rules of on-air membership drives start with programming best practices. Don’t waste the listener’s time, get straight to the point, and use national and local programming to your advantage…
CONTENT
Voice Coaching
Christina Shockley works directly with the talent on voice coaching. The voice reveals all, which is why hosting and reporting are so challenging. Christina is a firm believer in losing the traditional “NPR voice” so we can all be ourselves on the air and in our podcasts. By understanding what is blocking our authentic voice and then crafting techniques to overcome those blocks, Christina has helped countless professional and aspiring broadcasters find the freedom to shake off the “reporter” voice and be themselves. When that happens, the audience notices.
Coach the Coach
Air talent coaching is customized to the needs of every station, program director, and host. No matter the format, Jordan Lee, Izzi Smith, John Stevens, and Bob Waugh can “Coach the Coach” to train PDs on air checking, or work directly with hosts to build their confidence, improve performance, eliminate crutches, and provide motivation to build talent into the best version of themselves.
Paragon’s wheelhouse is creating all things content, and our center strike zone is audio programming. With over 150 years of combined audio programming experience, Mike Henry, Jordan Lee, Izzi Smith, John Stevens, and Bob Waugh have seen it all and done it all. All formats, all markets, all platforms, and always successful.
Tapping imaging producer Zach Gilltrap’s brain is the next best thing to having him do it for you. He provides critiques, best practices, technical advice, and creative tips for all radio formats to help in-house producers maximize their talent and evolving technology. Jordan Lee and Bob Waugh advise clients from the vantage point of an in-house station producer and an active musician.
Music scheduling is radio artwork painted by numbers using the most sophisticated software in the business. Paragon artists John Stevens, Bob Waugh, and Jordan Lee are RCS GSelector and A-Ware MusicMaster software maestros, and create the perfect hourly music mix. Exact percentages of eras, familiarity, sound codes, local music, and the ideal flow make every hour sing.
Many years ago, Paragon was on the leading edge of developing video content for radio stations. Today we support our clients’ increasing video production demands with advice around every aspect of the video production and distribution process. Paragon’s Mike Henry is co-founder and Brand Manager, and Michelle Conrad is Marketing Director, of public radio’s only performance video network, VuHaus Group, and distribution of video content through NPR Music Live Sessions.
MARKETING
“NPR News.” “Jack FM.” “The Colorado Sound.” “Radio Milwaukee.” “THE DROP.” “The SoCal Sound.” “KERA News.” These are just a few of the enduring brands that Paragon created with our clients to set the table for long-term success. But branding is more than just a name with necessary underpinnings grounded in core values, brand pillars, and USPs that all roll up into a successful brand guide.
Great radio stations don’t just reflect their communities; they take an active role in building community. Platforms like Facebook groups, Slack, Discord, and Zoom offer new ways for radio listeners to connect with one another, so Paragon’s Seth Resler and Michelle Conrad are taking the lead in showing radio stations how they can harness the power of these community-building tools to engage with their audiences and generate new streams of revenue.
Our extensive social and digital marketing experience keep Paragon clients a beat ahead. Led by digital native Michelle Conrad, Paragon provides one-on-one consulting, digital audits, and digital marketing strategies for all digital outlets…websites, socials, apps, smart speakers, and whatever is next.
Great content is marketing and effective marketing is content. With Michele Tharp on point and all Paragon consultants in the mix, we create integrated marketing strategies that help our stations forge new promotional opportunities, refine and expand station branding, and grow market share across all platforms.
REVENUE
In a world that’s flooded with content, Americans increasingly crave connection. Public radio stations are in a unique position to connect their listeners to one another. Paragon’s Seth Resler and Michelle Conrad shows stations how to blend new digital tools with old school in-person events in a community building strategy that unlocks new streams of revenue.
The rules of on-air membership drives start with programming best practices. Don’t waste the listener’s time, get straight to the point, and use national and local programming to your advantage. Christina will start with the goals you have, craft messaging, train staff, and help to connect Membership, News and Programming to efficiently work towards a common goal: raising as much money as possible while serving the audience.
